When it comes to the topic of basketball, well-known players and the renowned leagues such as the NBA and the EuroLeague immediately come into focus. Only very few people think about gambling, which is mainly due to the fact that sports betting on basketball matches is primarily about own skills, team play and the right tactics. At the same time, however, basketball and varied gambling are closely linked. Almost all betting providers now have basketball betting in their portfolio.
In high-paying online casinos, hardly any company does without basketball slot machines. A good dozen popular basketball games can be found at the slot sites available in Ontario, where you can also find reviews as an ultimate guide for online slots. Accordingly, sponsorship has also established itself in this sport. Basketball already ranks in the top 3 of many betting sites together with soccer, tennis, ice hockey or American football. Therefore, tips on games from over 20 leagues and bets on overall winners, total points or handicaps are no longer a rarity.
Gambling providers increasingly advertising partners
In the meantime, there are more and more gambling providers who also act as sponsors. So they are active not only on Internet portals or through betting shops. These partnerships are advantageous for both sides, because on the one hand the club receives the necessary financial support and can thus build up important structures. On the other hand, the sponsors naturally benefit from the PR and advertising as you can see on the numerous fanposts. The more successful a team is and the better it plays, the higher the prices for its commitment.
But another advantage in this cooperation is that thanks to betting on basketball, the sport is gaining more and more potential new fans and followers. For the betting portals, the same applies in reverse, of course. Because of the advertising with the familiar faces, the famous names and the logos of the clubs, the presence among fans and followers is also increasing here. For both sides, therefore, the media attention provides a sometimes enormous increase in their own level of awareness.
Sponsorship in German and European basketball
The EuroLeague has a particularly strong presence in gambling sponsorship. For example, from 2015 to 2019, the British gambling company Sportingbet was the official country partner for the EuroLeague in Greece and at the same time the national betting partner for the Turkish Airlines Final Four, the Turkish Airlines Game of the Week and the Eurocup Finals. For Russia, this role was taken over by Fonbet for three years, during 2018-2020, while BetVictor was responsible for Germany.
The Austrian-German bookmaker Bet-at-Home, was able to successfully position itself over a period of two years at club level in the 2019/20 season as the official premium partner of first division team Alba Berlin. At the same time, the company recorded the first basketball sponsorship in its corporate history. In Austria, the renaming of the well-known top division to "Bet-at-home Basketball Superliga" then took place in spring 2020.
In addition, Tipico has not only sponsored Bayern Munich in soccer, but has also been a premium partner in FC Bayern Basketball since 2015.
Sponsorship in International Basketball
Since opening up to sports betting on a non-European level in May 2018, the US market has seen a real surge in sponsorship. The first collaboration of its kind was the MGM Resorts-NBA deal worth over $25 million in the summer of 2019, which marked a milestone.
Since then, MGM Resorts, NBA and WNBA have been doing business together. This relates, for example, to logo and name use, game results and data, and revenue sharing. So far, however, bookmakers have not been permitted as jersey sponsors in the USA.
Like the NBA, the German Basketball Bundesliga BBL has been sponsored by a bookmaker as its official betting partner since 2018.
Basketball related online casino games
However, gambling does not only mean sports betting, of course, because casino games are also included. Especially in the area of slot machines, the topic of basketball was taken up with enthusiasm. The "Basketball Star" online slot from manufacturer Microgaming offers a very special highlight. In this slot, players are welcomed directly on the playing field. On the reels, basketball-loving real-money players will find typical symbols that are all related to basketball. These include basketball shoes, drinking bottles of the stars, medals, balls, baskets and basketball players.
The basketball slots from Evoplay and the Basketball Star slot from Caleta are structured quite similarly. Here, fans cheer to the right and left of the court. The reels also feature flashing lights and rotating jerseys, logos and plays. Playtech's Dennis Rodman slot also deserves a mention at this point, as it not only features the likeness of basketball's bad boy in the infamous wedding dress, but also offers players the chance to choose a bonus from among numerous basketballs in the bonus game.
Slam Dunk by iSoftBet, inspired by Space Jam and superstar Michael Jordan, is another important candidate that must be mentioned among the most popular basketball slots. The two animal games Basketbull by RTG and Slot Dunk by Pragmatic Play or Slam Funk by Microgaming as well as the somewhat outdated Money Shot by WGS should not be forgotten.
For every real basketball fan, it is always quite easy and straightforward to find the right provider online. Some providers also offer a welcome bonus for newly registered players.
The NBA is the absolute pioneer in terms of sponsors
Without question, the best basketball league in the world naturally has the most valuable sponsors. The NBA just signed a contract with the noble brand "Luis Vuitton". The company was able to bag a fabulous deal as the official manufacturer of the trophy case. In the future, the Larry O'Brien Trophy will be presented in a suitcase of the noble brand. Consequently, the whole world will be paying attention to the luxury case in the finals.
Luis Vuitton has often attracted attention with rather unusual partnerships. Of course, it can be assumed that this is also the company's goal. The company had already made a case for the FIFA World Cup, in which the trophy was then handed over. In addition, a partnership with the eSports title League of Legends, which is distributed by Riot Gaming, was already on the agenda in November 2019. Here, the participating teams of the League of Legends World Championship competed against each other in specially designed Luis Vuitton outfits.
In the NBA, top sponsor adidas was already replaced by Nike in 2015. For eleven years, the German manufacturer paid around 400 million US dollars before being replaced by Nike. It is assumed that Nike had to add a tidy sum to become the NBA's top sponsor.