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DeRozan cracks top 15 in jersey sales, Raptors top 10 in merchandise

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While it has nothing to do with on-court success, DeMar DeRozan is as popular and visible as he’s ever been.

NBA: Playoffs-Washington Wizards at Toronto Raptors John E. Sokolowski-USA TODAY Sports

For all the talk of people constantly underrating or ignoring the Raptors, awareness of the team’s brand has continued to grow in the public conscience. The latest reports prove this: NBA.com announced their sales tallies for jerseys and merchandise this morning and, lo and behold, DeMar DeRozan made it to no. 14 in the league (cracking the top 15 for the first time in his career), while Toronto currently sits at no. 8 amongst the league’s teams.

I’ll leave it to boring human computer Darren Rovell to provide the full list.

A note here: This tally is from April 14 to the end of June, so it includes the entirety of the NBA’s post-season. It makes sense that jersey sales for teams actually competing at the time would make a climb — e.g. we’re not seeing, like, Lonzo Ball in there — but we shouldn’t discount DeRozan’s presence on the list.

People want to bedeck themselves with his name — and Toronto’s!