Mitchell & Ness Director of Merchandising: "The Giant Dinosaur With The Purple Has Consistently Been In Our Top Selling Jerseys."

As this is the 20th anniversary season, the Raptors have been rolling out their throwback purple jerseys on most Friday night games at the Air Canada Centre. Some despise the old jerseys, some love them, and it appears they're selling really well (For the record, I love them and own a Marcus Camby purple dinosaur jersey).

Russ Bengtson of Complex Sports conducted a Q&A with Mitchell & Ness Director of Merchandising Lynn Bloom. You should read the whole thing, but here's the Raptors relevant part:

Has there been any one particular jersey that you’ve been surprised by the demand for—whether it be through social media or, you know, people just asking for something—where you would be like, "Where is this coming from?"

That’s a good question. I continue to be surprised about the Raptors. I mean, the giant dinosaur with the purple: That’s consistently been, for the past two or three years, in our top-five selling NBA jerseys. It’s purple and it’s got a big dinosaur on it. It's not what I would think of as what a lot of people would be interested in wearing, but we make it every season because it's constantly selling out. There’s just something about that jersey that people love.