Maple Leaf Sports and Entertainment (MLSE) and the Raptors have announced they've partnered with Canadian company BioSteel Sports Nutrition Inc for the foreseeable future. As per the press release, the Raptors and BioSteel have been friendly for some time now, as the ACC was the site of the first use of the BioSteel formula. (Which makes it sound like they're creating a Captain America in there, but whatever.)
The partnership includes:
BioSteel branding on the team's official practice jersey. The BioSteel logo will be featured on the top right corner of the practice jersey and marks the first time a partner has appeared there. Other components of the partnership include branding of the Raptors and visiting team benches, in-arena signage during all Raptors home games, ownership of the "BioSteel Performer of the Game" featured both on social channels and in-arena and BioSteel Nutritional Bars will now be available at all vending locations at Air Canada Centre.
Most importantly though, the Raptors' new 68,000 square foot practice facility will henceforth be known as the BioSteel Centre. The practice facility will open in February just before Toronto's All-Star weekend festivities kick-off.
Given the glorious run MLSE has had with naming things lately (Ford Fan Zone!), I'm sure there will be no joke to be made about the new name at all.
Raptors announce BioSteel as official sponsor. Training facility to be called BioSteel Centre. Nobody at all will call it the BS Centre.— Eric Koreen (@ekoreen) November 13, 2015