As you know by now, the Raptors rolled out their new logo last Friday to a mixed response (Personally: I think it looks fine. It's safe instead of ambitious, which might have been better than whatever the alternative would have been).
The discussion picked up over the weekend, when Drake responded to a tweet to basically distance himself from the whole thing:
@cathalkelly Actually this redesign was executed without me. My collaboration with Mitchell & Ness comes out next season.— Drizzy (@Drake) December 20, 2014
Kelly wrote an article about the whole ordeal yesterday, which you can read in full here. Two key points:
- Drake was upset by the botched release on Friday in which the logo was released, then pulled back, and replaced by a black and white image, causing some momentary confusion. He's also upset that they didn't go with a full rebrand and move the black and gold scheme -- which is mostly associated with his OVO brand -- as the primary colors of the team. Instead, in a press release, the team announced that color scheme would be an alternate uniform.
- The MLSE folks brought in Drake at a time when the franchise was expected to go through an extended rebuild, but have since pushed him to the side as the team has become successful in the short-term and the We The North branding has taken off. Also, and I assume most of you already know this: Drake's relationship with the team was mostly Tim Leiweke's doing, and Leiweke is, of course, on his way out